Identifying your ideal Instagram influencer

The influencers you select have a significant effect on your campaign’s ROI. You first need to decide who your ideal influencer is. Typically, the type of people your brand should be partnering with would be very similar, if not identical, to your ideal customer. In this case, you can bet that the influencer’s audience is composed of thousands of your ideal customers — a recipe for success.

In this guide, we’re going to show you how to find Instagram influencers using manual processes as well as platforms available online.

How to find Instagram influencers

First, lay out all the characteristics of your ideal influencer before…


As an influencer marketing professional, I’m certainly a proponent of incorporating Instagram into a campaign. No doubt, it’s the most engaging platform in the social media space and is growing faster than any other channel aside from TikTok. But today, I’d like to make the argument that podcasts are not only the future of influencer marketing — they’re significantly more effective than all other social channels in most major KPIs.

An industry seeing rapid growth

Influencer marketing has surged from a $1.7 billion dollar industry in 2016, to $4.6 billion in 2018, and a forecasted $6.5 billion in 2019 — a 382% increase in only…


Learn how influencer campaign briefs can increase ROI and reduce time spent managing influencers.

What is an influencer campaign brief and why is it important? Well, let me first begin with an analogy. If you were to hire a new babysitter for your kids, would you leave the sitter with a list of rules and guidelines? Or would you simply introduce them to your children, hand them $50 and take off? Sure, you want the sitter to have the autonomy to be creative and come up with neat ways to engage your children and keep them happy, but guidelines and…


Shortcuts. Everywhere you look, someone’s promoting a 30 days-to-fit program, or the blueprint to making six-figures in three months, or the 15-minute digital marketing agency. We all seek the easiest solutions, quickest answers, and the biggest reward. Humans are selfish in nature, which is fine, but we also often tend to be unreasonable.

It’s unreasonable to expect that you will lose 10 pounds in 14 days. It’s unreasonable to expect that your house will be paid off in three months, or that a complete business model can be laid out in 15 minutes.

Why do we expect these things?

Well, perhaps partial blame can be attributed…


Learn how to find Instagram influencers using platforms and manual strategies.

Identifying your ideal Instagram influencer

The influencers you select have a significant effect on your campaign’s ROI. You first need to decide who your ideal influencer is. Typically, the type of people your brand should be partnering with would be very similar, if not identical, to your ideal customer. In this case, you can bet that the influencer’s audience is composed of thousands of your ideal customers — a recipe for success.

In this guide, we’re going to show you how to find Instagram influencers using manual processes as well as platforms available online.

How to find Instagram influencers

First, lay out all the characteristics of your ideal influencer before…


A new member wiggled itself into your inner-circle of five — and you didn’t even realise.

I’d like to kick this article off with an exercise. They say you’re the subject of the five people you spend the most time with, so take a moment to think about who those five people are. It’ll likely be a partner or spouse, perhaps a family member, and then a few best friends. Of course, there are those that come in and out of your life, so that group of five will change as life goes on. You may notice that sometimes when a new person comes into your inner circle, you start to pick up on some of…


York | Images: Erin Fults

As an influencer marketing professional, I’m certainly a proponent of incorporating Instagram into a campaign. No doubt, it’s the most engaging platform in the social media space and is growing faster than any other channel aside from TikTok. But today, I’d like to make the argument that podcasts are not only the future of influencer marketing — they’re significantly more effective than all other social channels in most major KPIs.

An industry seeing rapid growth

Influencer marketing has surged from a $1.7 billion dollar industry in 2016, to $4.6 billion in 2018, and a forecasted $6.5 billion in 2019 — a 382% increase in only…


York | Images: Erin Fults

As an influencer marketing professional, I’m certainly a proponent of incorporating Instagram into a campaign. No doubt, it’s the most engaging platform in the social media space and is growing faster than any other channel aside from TikTok. But today, I’d like to make the argument that podcasts are not only the future of influencer marketing — they’re significantly more effective than all other social channels in most major KPIs.

An industry seeing rapid growth

Influencer marketing has surged from a $1.7 billion dollar industry in 2016, to $4.6 billion in 2018, and a forecasted $6.5 billion in 2019 — a 382% increase in only…


(Photo by Hamann La from Pexels)

If you’ve spent any time on social media lately, you’ll have noticed that Instagram giveaways are plentiful. Never has it been easier to enter a contest — like and tag a friend to enter for your chance to win a $500 gift card? Yes please.

This recent surge of Instagram giveaways has compelled me to share a quick tutorial to show people like you how to properly carry one out.

Hint: Number 8 is often overlooked, but has a massive effect on the success of your Instagram giveaway.

1. Decide on a goal for the giveaway

As with anything in the marketing world, you should begin with setting…


Breaking down a real-life example, slide-by-slide, and how to make your own

Image by Gundula Vogel from Pixabay

Campaign briefs help the creators you work with develop engaging brand stories. In this article, I’ll walk you through a real-life example of a campaign brief we recently made for one of our clients.

The idea is to get influencers, bloggers, and content creators excited to work with you. Your goal is to make them smile, chuckle, and laugh at least a couple times before they finish reading the last page.

Here are a couple of overarching points:

  • Your brief must be upbeat and inspiring, not dull and boring.
  • It needs to be comprehensive, but also incredibly concise.
  • Don’t litter…

Ryan Kucey

Founder of Intro Fuel Marketing [introfuel.com] and Founder & Head Instructor of InfluencerMarketingCourses.com. Connect with me here linkedin.com/in/ryankucey

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