As an influencer marketing professional, I’m certainly a proponent of incorporating Instagram into a campaign. No doubt, it’s the most engaging platform in the social media space and is growing faster than any other channel aside from TikTok. …

Learn how influencer campaign briefs can increase ROI and reduce time spent managing influencers. What is an influencer campaign brief and why is it important? Well, let me first begin with an analogy. If you were to hire a new babysitter for your kids, would you leave the sitter with…

Shortcuts. Everywhere you look, someone’s promoting a 30 days-to-fit program, or the blueprint to making six-figures in three months, or the 15-minute digital marketing agency. We all seek the easiest solutions, quickest answers, and the biggest reward. …

Identifying your ideal Instagram influencer The influencers you select have a significant effect on your campaign’s ROI. You first need to decide who your ideal influencer is. Typically, the type of people your brand should be partnering with would be very similar, if not identical, to your ideal customer. …

I’d like to kick this article off with an exercise. They say you’re the subject of the five people you spend the most time with, so take a moment to think about who those five people are. It’ll likely be a partner or spouse, perhaps a family member, and then…

As an influencer marketing professional, I’m certainly a proponent of incorporating Instagram into a campaign. No doubt, it’s the most engaging platform in the social media space and is growing faster than any other channel aside from TikTok. …

As an influencer marketing professional, I’m certainly a proponent of incorporating Instagram into a campaign. No doubt, it’s the most engaging platform in the social media space and is growing faster than any other channel aside from TikTok. But today, I’d like to make the argument that podcasts are not…

If you’ve spent any time on social media lately, you’ll have noticed that Instagram giveaways are plentiful. Never has it been easier to enter a contest — like and tag a friend to enter for your chance to win a $500 gift card? Yes please. This recent surge of Instagram…

Breaking down a real-life example, slide-by-slide, and how to make your own — Campaign briefs help the creators you work with develop engaging brand stories. In this article, I’ll walk you through a real-life example of a campaign brief we recently made for one of our clients. The idea is to get influencers, bloggers, and content creators excited to work with you. Your…