How To Increase ROI w/ Influencer Campaign Briefs

Ryan Kucey
6 min readMay 25, 2020

Learn how influencer campaign briefs can increase ROI and reduce time spent managing influencers.

What is an influencer campaign brief and why is it important? Well, let me first begin with an analogy. If you were to hire a new babysitter for your kids, would you leave the sitter with a list of rules and guidelines? Or would you simply introduce them to your children, hand them…

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